Build executive-level understanding before strategising
Develop clear, grounded knowledge of blockchain, digital assets, and Web3 so business discussions feel informed.
uCubed is designed for business owners, executives, and senior leaders who want to understand blockchain-related technologies at a strategic level. Rather than surface-level awareness or technical overload, the program provides a clear foundation that helps leaders assess relevance, identify genuine opportunities, and guide teams with confidence. The short video below explains how uCubed supports informed thinking and better decision making for businesses.
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Program Details & Enrolment
Free Information Event
This program is provided for education and informational purposes only. It does not constitute financial, investment, legal, tax, or personal advice, and does not include buy or sell recommendations. Any examples, commentary, or discussions of Blockchain, Digital Assets, Web3 technologies, or related topics are general in nature and should not be relied upon as advice. Participants should seek independent professional advice before making any financial or business decisions. Past performance is not indicative of future performance.
Strong foundations support better business decisions
Clarity at the leadership level creates alignment, confidence, and direction.
Blockchain, digital assets, and Web3 are increasingly discussed across industries, regulation, and capital markets. When leadership understanding keeps pace with these developments, it becomes easier to evaluate ideas, respond to questions, and make decisions that are grounded in context rather than uncertainty.
Understanding enables more effective leadership over time
uCubed exists to support businesses through education that prioritises foundational understanding and shared context. By developing a clear view of how these technologies work and where they are relevant, leaders are better equipped to guide strategy, support teams, and engage confidently with partners, clients, and stakeholders.
The uCubed Program provides structured education for business contexts
uCubed builds shared understanding before implementation or investment
The uCubed Program is designed to give leadership teams a structured overview of blockchain, digital assets, and Web3. By working through core concepts in a logical sequence, businesses gain shared language and perspective, making internal discussions clearer and decision making more consistent.
Foundations that support informed evaluation and opportunity identification
As understanding deepens, it becomes easier to assess proposed use cases, recognise where value may exist, and identify where technologies are not relevant. This foundation supports smarter allocation of time and resources, and creates clearer pathways for specialised training or implementation when appropriate.
Discuss your organisation’s goals and explore whether foundational blockchain education could support informed decision making.
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Discuss the program further
Speak with us to discuss the program's suitability in further detail
Interested in enrolling?
Spots are open for a limited amount of time.
Frequently asked questions
Get answers to common questions about the uCubed program
What is the uCubed Program for businesses?
Is this training or consulting?
Does uCubed provide financial, legal, or investment advice?
Who is this best suited for in a business?
How is this different from sending staff to random courses or online research?
How much time does this require from a team?
How is the business version delivered?
Will this lead to implementation outcomes or a solution build?
What happens if we request a discovery call?
Can we enrol online?
What happens after we enrol?
Free Information Event
The Future of Business & Finance Is Here
uCubed is running a free information event including information about Blockchain, Digital Assets, and Web3's impact on business and finance in 2026, and beyond.
Location
570 Bourke Street Hub & Terrace Level 12, 570 Bourke Street, Melbourne CBD
Session Dates & Times
Tuesday, January 20th 2026 12:00pm - 1:45pm
Thursday, January 22nd 2026 9:30am - 10:45am
Enrol soon to secure your place in our next cohort
Learn Blockchain, Digital Assets, and Web3 in as little as 30 minutes each week
Program Fees
What you can expect from the uCubed program
A relaxed, enjoyable, and high-value learning experience.
Commit as little as 30 minutes* per week over 5 months to gain knowledge and skills that generally take years of study and practice to acquire.
*The first 30 minutes of each session enables the class to quickly take in important, high-level info for the session topic, however, classes are allocated up to 2 hours for those who want to dive deeper, take in the full breakdown of content, participate in Q&A's, and reinforce their learning.
Enrol21 Modules of Knowledge & 3 New Skills
Build valuable knowledge across the entire landscape and skills that are valuable for the long run, without being overwhelmed or needing any prior experience.
By the end of the program, you'll have built knowledge covering the entire Blockchain, Digital Assets, and Web3 space, as well as skills that are vital to surviving in the digital economy. Each module prepares you for the next, building competence without jumping ahead or creating gaps along the way.
Learn more about what you'll learnLive, instructor-led sessions by a seasoned industry member
The program features lessons hosted by James, an industry member with over a decade of real blockchain, digital assets, and web3 experience.
Book into live group sessions hosted and led by James where he'll guide you through the program, answer all of your questions, and ensure your learning progress every step of the way. Sessions can be booked at available times in afternoons and evenings (AEDT) every week.
Learn more about JamesClear demonstrations, walkthroughs, and supporting materials
Concepts and theory are matched with reality by visually demonstrating practical concepts, so that you can see how things work in practice.
Sessions include demonstrations that bring theory to life, paired with supporting materials such as checklists and frameworks so that your learning can be referenced any time throughout and beyond the program.
EnrolAccess to the eLearning portal
Our portal gives you access to learning material, interactive learning, and a class community
Our online portal enables you to revisit session material and discuss learnings with our team and the class between sessions, ensuring you can continue learning and stay both supported and heard throughout the entire program, including outside of sessions.
Enrol1-on-1 Classes & On-demand Support Calls (Private Team Learning)
A private learning experience for leadership teams or individual executives.
This option is designed for businesses, leadership teams, or executives who want to build a shared, structured understanding of blockchain, digital assets, and Web3 in a private setting. Sessions are delivered exclusively to your organisation, allowing discussion, questions, and examples to be explored in the context of your business without mixing with public cohorts.
Enrol into a Private Team programSeeking to discuss the program further?
Request a no-obligation discussion while spots are still available.
Gain Valuable Blockchain, Digital Assets, and Web3 Knowledge
21 modules covering the Blockchain Technology, Digital Assets, and Web3 Ecosystem landscapes
The uCubed Program is designed to give you a coherent understanding of the entire landscape, carefully crafted to ensure you each module connects logically to the next.
4 modules will provide you with a foundational and up-to-date understanding of Blockchain technology
Blockchain Technology (Modern Data & Ledger Technology)
Blockchains enable trusted data exchange without intermediaries, allowing businesses to automate processes, strengthen security and improve operational integrity.
Blockchain technology represents the next evolution of data infrastructure. It allows organisations to modernise outdated systems, create tamper-proof records, streamline workflows, reduce administrative overhead and build more reliable digital processes. Whether used for supply chain visibility, financial reconciliation, asset tracking, compliance or internal data management, blockchain provides a more secure and efficient foundation for enterprise operations.
AI x Blockchain
The convergence of AI, AI Agents, and Blockchain creates a new class of tools that can streamline processes, improve accuracy, reduce operational risk and unlock new intelligent business models.
Smart Contracts
Smart contracts can help organisations modernise processes, eliminate bottlenecks, reduce fraud risk and unlock new business models powered by automation and transparent logic
Tokenisation
Tokenisation can help organisations explore new revenue models, streamline operations and prepare for a future where assets across industries are increasingly digital, programmable and interoperable.
7 modules will provide you with a critical and fundamental understanding of Digital Assets
Digital Assets (Cryptocurrencies and Tokens)
Digital assets are becoming a core component of modern digital economies, influencing payments, settlement, data systems, finance, customer engagement, and emerging business models.
For businesses, digital assets represent a fundamental shift in how value is stored, exchanged and managed in digital environments. They enable new models for payments, loyalty systems, ownership structures, digital identity, tokenised assets, decentralised finance and customer engagement. Understanding digital assets helps organisations navigate emerging opportunities in modern digital economies and prepare for the rapidly expanding scope of asset tokenisation and programmable value.
Bitcoin
Clarity on Bitcoin is essential for organisations evaluating payment innovation, treasury modernisation, or long-term digital asset strategy.
Cryptocurrency
Understanding cryptocurrencies helps businesses evaluate market opportunities, regulatory considerations, and where these assets fit into broader innovation strategies
Ethereum
Ethereum represents the gateway to automation, tokenisation, decentralised finance, digital identity, NFTs and the broader Web3 ecosystem.
Non-fungible Tokens (NFTs)
Organisations use NFTs to issue secure credentials, authenticate products, manage intellectual property, deliver exclusive access, tokenise physical assets, and more.
Stablecoins
Stablecoins can enable faster and cheaper payment flows, automated cash management and new opportunities in blockchain-enabled financial operations.
Tokens
For businesses, tokens provide a flexible and programmable way to create new digital products, streamline processes and engage customers.
10 modules will pair your Blockchain & Digital Assets to quickly understand the broad Web3 landscape
Web3 (The Decentralised Web)
The new internet presents a wide range of new opportunities to be taken advantage of, and applications that businesses can utilise to their advantage.
The internet has been a revolution that has provided compounding results for businesses who have stayed ahead of the curve since its inception. Web3 is showing no signs of exception to this trend. Businesses are able to enter new markets, reach new communities and audiences, and access technologies that were previously unthinkable a decade or more ago. Learning Web3 enable opens the door to exciting new opportunities and possibilities for businesses and organisations, small and large.
Decentralised Applications (dApps)
A decentralised application (dApp) is a digital application that runs on a blockchain rather than a centralised server, using smart contracts to execute logic and manage data transparently.
Decentralised Autonomous Organisations (DAOs)
Understanding DAOs helps businesses explore modern collaboration models, new forms of digital engagement and innovative approaches to incentive alignment across ecosystems.
Decentralised Exchanges (DEXes)
Understanding DEXs allows organisations to prepare for a financial landscape where intermediaries are reduced, settlement is automated and digital assets become standard across industries.
Decentralised Finance (DeFi)
DeFi can provide insight into emerging opportunities around automated financial operations, tokenised asset markets, alternative liquidity models, new investment frameworks, decentralised risk management, and beyond.
Decentralised Physical Infrastructure (DePIN)
Understanding DePIN helps businesses anticipate how infrastructure provisioning, energy markets, data networks, and connectivity models will evolve
Decentralised Science (DeSci)
DeSci represents a new model of innovation and R&D. It enables organisations to access verified research, contribute to open innovation ecosystems and build products on top of transparent, community-driven findings.
Web3 Identity & Credentials
Understanding Web3 identity helps businesses future-proof their digital infrastructure and reduce the risks associated with outdated identity management systems.
Web3 Gaming & Metaverse
Understanding the metaverse helps organisations explore opportunities in virtual commerce, digital identity, immersive collaboration and Web3-enabled brand ecosystems.
Web3 Analytics & Tools
Due to the public nature of blockchain technology and its increased usage, certain tools can take rich data and information that were historically difficult to find into verifiable and valuable analytics and insights.
Ready to start building your knowledge?
Secure your spot while enrolments are open
Gain Foundational Digital Economy Capabilities
Core capabilities that support informed leadership, risk awareness, and decision-making in the digital economy
Reducing avoidable risk through awareness, understanding, and clearer judgement
Digital Economy Safety
Reducing organisational risk through awareness and understanding
Safety in the digital economy is not limited to technical controls. Many issues arise from gaps in understanding, unclear assumptions, or exposure to misleading information. uCubed helps organisations understand how digital risks emerge, how social engineering and modern threats operate, and how avoidable mistakes typically occur. This knowledge supports better internal awareness, clearer conversations, and reduced reliance on assumptions when evaluating proposals or responding to incidents.
Digital threat awareness
Recognise risk earlier, ask better questions, and avoid preventable exposure caused by misunderstanding or misplaced trust.
Risk Pattern Recognition
Clearer internal discussions about risk and helps organisations recognise warning signs before issues escalate.
Safer Behaviour Frameworks
Understanding where caution is warranted, how information can be manipulated, and how to reduce reliance on assumptions when responding to requests, opportunities, or external pressure.
Understanding control, custody, and operational exposure in blockchain-based systems
Digital Asset & Systems Security
Understanding custody, control, and operational exposure
Security in business contexts is about structure, responsibility, and governance. uCubed provides foundational understanding of how digital assets and blockchain-based systems are secured, including custody models, operational risk, and third-party reliance. This supports clearer decision-making around control, responsibility, and long-term exposure without requiring technical implementation.
Custody & Control Models
Understanding who controls what, and where responsibility sits when governing digital assets, helping to reason ownership, responsibility, and risk before implementation.
Operational Exposure & Dependencies
Supports clearer evaluation of security claims and helps leaders identify where reliance on external providers or assumptions may create risk.
Security Trade-offs & Governance
Understand how security trade-offs are made within blockchain-based systems and how these relate to governance, accountability, and long-term resilience.
Building the ability to evaluate information, risk, and relevance with clarity
Research & Intelligence
Improving evaluation, judgement, and strategic clarity
Intelligence is what allows organisations to distinguish between substance and noise. uCubed builds foundational understanding of blockchain, digital assets, and Web3, then develops the ability to assess information, interpret claims, and evaluate opportunities or risks with greater clarity. This supports better internal discussions, stronger questioning, and more confident leadership judgement over time.
Information Interpretation
Build the ability to interpret information about blockchain, digital assets, and Web3 more clearly, including understanding common narratives, incentives, and framing techniques that influence how information is presented in business and public discourse.
Opportunity & Risk Evaluation
Develop structured approaches to evaluating opportunities and risks based on context rather than excitement or external pressure, supporting calmer judgement and helping determine where technologies may be relevant, and where they are not.
Decision-Making Under Uncertainty
Learn how to apply structured thinking to decisions where information is incomplete or evolving. This capability supports better internal alignment, clearer questioning, and more confident leadership judgement over time.
Built by someone who understands the space at a strategic level
uCubed was created to support clearer thinking and better decisions as blockchain technologies mature.
Why I created the uCubed program for businesses
I first began interacting with Bitcoin and blockchain technology in 2012. After graduating in 2016, I moved into full-time work and research within the blockchain and digital asset space. Over the past decade, I’ve developed a deep understanding of how these technologies evolve, how organisations attempt to apply them, and where confusion or misalignment would commonly arises. One of the reasons uCubed was created was to address a growing gap between the increasing relevance of blockchain-based technologies and the level of understanding available to decision-makers. As the space matured, it became clear that many business discussions were happening without shared context, leading to uncertainty, misdirected effort, or hesitation to act at all. uCubed was designed to provide structured, foundational education that helps leaders understand how these technologies work, where they are relevant, and where they are not. I believe this approach can support clearer internal discussions, more grounded evaluation of opportunities, and better decision-making before investment, implementation, or engagement, and I look forward to potentially have the opportunity to demonstrate this for you and your team.
Interested in meeting before we start?
uCubed is running free information events on Tuesday, Jan 20 and Thursday, Jan 22
uCubed strives to provide the highest standard of Blockchain, Digital Assets, and Web3 education to businesses and individuals in Australia.
Mon-Fri 9:00am-6:00pm AEDT
hello@ucubed.au
1800 uCubed (1800 82 82 33)
L24/570 Bourke Street Melbourne, VIC, 3000
uCubed (ABN # 49 679 988 204) is a business owned and operated by uCubed Co Pty Ltd (ACN # 679 988 204) © Copyright 2024 - 2026. uCubed. All Rights Reserved.